ARTIST DEVELOPMENT PROGRAM
The goal of LJMA'S Artist Development Program is to help artists develop their skills and experience as songwriters, singers, and entrepreneurs in the music business. We provide guidance as well as management of social media accounts, music distribution, and an artist website/EPK. Upon completion of the program, artists should have a strong grasp of the importance of branding and presenting themselves as the complete package: presence as both an artist and a business.
PROGRAM ELIGIBILITY
This program is only offered to a maximum of two artists per year and for select LJMA students.
Requirements to be accepted are:
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Play at an advanced level of your instrument (voice, piano, guitar, etc.)
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Must have a minimum of 3 professionally recorded songs and one music video for us to then help with the distribution process and marketing
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Aged 16+
BRANDING
Website design & creation
We design and host a website for our artists based on their musical style, brand, artist message, and creative visual preferences (color palate, textures, font, etc.). This is all discussed in a creative direction meeting with our marketing team.​
We also write full bios that summarize our artists' life and career achievements and create professional music resumes that are great for college/music program applications.
creative
World-Building
Let us help you answer these questions:
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How do you want to be visually represented? What colors, textures, and feelings should your music and brand evoke?
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What's your story?
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What is your artist mission?
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How do your influences contribute to your artist vision or sound?
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What impact do you want your music to have?
SOCIAL MEDIA MANAGEMENT
Our marketing team will be as involved (full management)
or as hands-off (strategy, advice, coaching) as you want! We are happy to handle all-things social media, but the main goal is for students to learn the importance of self-promotion in the digital space.
What We Offer:
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Content calendar creation
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Posting/scheduling posts
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Content
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Creative brainstorming
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Filming
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Editing
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We helped Lauren increase
her following by over 300%!
MUSIC DISTRIBUTION MANAGEMENT
If needed, we will handle the entire music distribution process so all our artists have to worry about is being creative and working on their craft.
Music Distribution
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Uploading your music to a digital music distribution service (these services send your music to all streaming platforms)
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We can upload them to your preferred service, but we recommend DistroKid or CD Baby​
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Administrative Work
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Registering your music with a PRO (Performance Rights Organization) to collect royalties for public performance of your songs/compositions​​
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Registering your music on SoundExchange to collect royalties for public performance of your sound recordings
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Obtaining any licenses needed if distributing cover songs
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​Filing copyrights